Rooted in Purpose

Tenderfruit Design Studio is a creative practice centering community, culture, and care in visual design. Our studio works with organizations building a more equitable future—nonprofits, cultural institutions, and QTBIPOC-owned businesses.

Design is more than aesthetics; it's a tool for storytelling, connection, and change. Through thoughtful brand identity, campaign work, and strategy, we help organizations clarify their voice and reach the people who need to hear it.

Greetings 🙏

I'm Thandi Cai

Founder, Designer (they/them)

I am a designer and cultural organizer with roots in the arts, nonprofit, and grassroots initiatives. My practice is informed by years of supporting organizations across the globe, by translating complex ideas into visuals that warm the heart, provoke the mind, and mobilize action.

With a background in fine arts and a commitment to accessibility, I bring both creative rigorEver a nomad, I live and work between Chicago, Illinois, and Memphis, Tennessee. When I’m not designing, you can find me experimenting with herbal teas or making (and wearing) costumes.

Say Hello

Abstract illustration of growth and roots

Culture is Key

We honor the cultural contexts and lived experiences that shape our work, ensuring every design choice reflects authenticity.

Growth = Togetherness

Interdependence is essential. Our clients are partners and collaborators on this journey of shaping the future..