European Union Lesotho
Client
European Union Delegation to Lesotho
Year
2023
Role
Campaign Designer
Services
Campaign Identity, Social Media Assets, Motion Graphics, Print Materials
The Challenge
A public awareness campaign for the European Union delegation in Lesotho, promoting community development initiatives and fostering civic engagement.
The campaign needed to communicate complex development programs to diverse audiences across urban and rural Lesotho, requiring materials that worked across multiple languages and literacy levels while maintaining cultural sensitivity.
Our Approach
We developed a vibrant, icon-based visual language that transcends language barriers. Bold colors and simple graphics ensure accessibility, while motion graphics bring the stories to life on social media. All materials were designed for easy adaptation and local production.
Next Project