
Impact Innovations
Client
Impact Innovations Consulting
Year
2024
Role
Brand Strategist & Web Designer
Services
Messaging, Website Design, Logo Design, Brand Kit
Brand refresh with a small-shop consulting duo specializing in nonprofit consulting and fractional fundraising
The Challenge
The goal was to craft a cohesive brand identity that would represent the team's mission to build a more connected world with their nonprofit clients while also honoring the cultural identities of the team members themselves. The branding needed to communicate their unique value proposition—a culturally sensitive and inclusion-focused approach—in a way that would differentiate Impact Innovations from competitors in the nonprofit consulting industry.
Our Approach
Tenderfruit developed a comprehensive brand identity system that balanced professionalism with cultural authenticity. The logo, style guide, messaging strategy, and web design worked together to reflect both the team's commitment to connection and inclusivity, and their personal cultural heritage. The final deliverables positioned Impact Innovations as a consulting partner that brings both expertise and genuine cultural understanding to their nonprofit clients' fundraising and organizational needs.






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