Sankofa Consulting
Client
Sankofa Consulting
Year
2025
Role
Brand Strategist & Designer
Services
Logo Design, Brand Kit, Web design
Brand identity for a digital marketing consultancy connecting accessible digital marketing solutions with a focus on Black and minority-owned businesses in Chicago
The Challenge
The client needed a brand that could communicate both expertise and approachability to business owners who may have limited exposure to digital marketing tools. The identity needed to feel trustworthy, culturally grounded, and empowering—without being overly technical or intimidating. At the same time, the brand had to clearly articulate the organization’s mission to help reverse the impacts of disinvestment through practical, technology-driven solutions.
Our Approach
Tenderfruit developed a brand identity that positioned digital marketing as an accessible and supportive tool rather than a barrier. Through thoughtful visual language and clear messaging, the brand lowered the perceived entry point to technology and digital solutions while maintaining professionalism and credibility. The resulting identity reinforced Sankofa Consulting’s mission to empower Black-owned businesses with practical strategies for sustainable growth and long-term economic resilience.
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